Staff Profile – Cristina Rizzuto, Marketing Manager
How long have you worked at Soulpepper and tell us a little bit about what your job consists of lately.
I have worked at Soulpepper for just over a year. As Marketing Manager, my role consists mostly of planning fiscal advertising campaigns, monitoring the marketing and communications budget, maintaining strong relationships with tourism, industry, advertising and community partners, and working with our team to plan and execute email, digital, and print marketing campaigns. I represent Soulpepper on the Toronto Attractions Council, and on the SOTUG (Southern Ontario Tessitura User Group).
What kinds of projects are you involved in outside of work?
Outside of work, I sit on the Board of Directors at Vaughan Public Libraries, and volunteer with a number of organizations, including the University of Toronto Alumni Association and Humanity First. I am also a writer, and have been published in various literary journals, magazines, and anthologies. My first book of poetry was published in 2012, and a few short stories will be published in an upcoming anthology of Italian-Canadian writers this year.
When you’re not at work, what are you doing?
Swimming, yoga, reading, spending time with loved ones, and exploring the city by foot are a few of my favourite activities. I also enjoy cooking and seasonal culinary traditions – ie. helping my father make wine and tomato sauce in the late summer, apple-picking in the fall.
What is something we would be surprised to know about you?
Every year, I endeavour to learn something new. In 2015, I wanted to learn something beautiful – so, I took up Spanish language courses. Last year, I completed the final course in the certificate. ¡Hola! This year, I am taking a course in neurobiology.
What do you love about working at Soulpepper?
I love working with a team of passionate, intelligent people, who inspire me daily. I love staff meetings and Opening Nights. I love creepily looking around the theatre at audience members reacting to a show we’ve all worked hard on for months. I love reaching the end of a performance, because the range of emotions I feel as a result of whatever is on stage reminds me of why I do what I do.